#CMGetInspired
#CMGetInspired was an Instagram-based photo contest initiated by UNIFORM as a second wave after the tastemaker videos. Running for a total duration of one month, users were encouraged to upload inspiring images that corresponded to the week’s theme, based on the brand pillars of Club Monaco. UNIFORM handled the PR, artworks, and overall dissemination of this initiative.
Curation of Tastemakers
UNIFORM was involved in conceptualizing, curating, and strategizing Club Monaco’s Tastemaker Campaign for audiences in Singapore. The campaign entailed the Tastemakers’ Film Journal, whereby eachtastemaker was given a Lomokino camera, Lomography’s very first analog camera, to document their inspirations and creative impulses. Each tastemaker represented one pillar of the Club Monaco brand, and were individually tasked with covering a specific area of interest.
